PROJECT OVERVIEW
Problem: CozyHome Interiors’ previous website lacked emotional appeal and consistency, leading to low engagement and poor sales conversion.
Solution: Introduced a cozy, lifestyle-inspired interface with warm tones, rounded components, and storytelling-driven product pages. The navigation was restructured to simplify browsing and checkout flows.
Challenge: Creating a balance between emotional warmth and commercial clarity—keeping the design engaging while maintaining eCommerce efficiency.
Summary: The CozyHome redesign strengthened brand perception, improved navigation, and resulted in higher user engagement and better sales conversions.
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